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Digital marketing is a form of marketing where businesses promote their products and services through digital platforms like social media, emails, blogs and digital advertising. The process includes building a digital presence and setting up campaigns to target the right audience
With the consistently increasing popularity and usage of the Internet, businesses today have the extensive opportunity to reach out to the world 24/7, influence people through various digital mediums and earn revenues at the convenience of a few clicks.
Specialization in Digital Marketing:
Digital Marketing is the use of digital mediums and tactics to connect with and influence actual and potential customers at the place where they spend considerable time, i.e. the Internet.
Here are the general areas a digital marketing professional will get involved